How might we…
... we create an intuitive nutrition platform that combines personalized recipes, trusted nutrition guidance, and community support to help women make healthier food choices?
Problem
Many women struggle to find reliable nutrition information and healthy recipes in one accessible place. A successful solution would simplify healthy eating through trusted resources, informed food choices, and personalized support.
What is Harvest?
Finding reliable nutrition information can be overwhelming, especially when balancing health goals, busy schedules, and conflicting advice. Harvest is a women's health nutrition app that helps users make informed food choices through personalized meal planning, AI-powered recipe recommendations, and accessible nutrition education.
Personalized Nutrition
Personalized recommendations tailored to each user's goals, dietary needs, and preferences.
GOAL #1
AI-Powered Discovery
Berri, Harvest’s AI guide, helps users find recipes based on ingredients, dietary needs, cooking time, and serving size.
GOAL #2
End-to-End Planning
From recipe discovery to meal planning, Harvest keeps the nutrition journey in one place.
GOAL #3
USER RESEARCH
RESEARCH & DISCOVERY
Twelve interviews. Four archetypes.
The team conducted in-depth user interviews with twelve participants. Each interview surfaced pain points around meal planning, grocery shopping, nutritional tracking, and cooking confidence. Four distinct user archetypes emerged from the synthesis.
USER RESEARCH
Twelve interviews. Four archetypes.
The team conducted in-depth user interviews with twelve participants. Each interview surfaced pain points around meal planning, grocery shopping, nutritional tracking, and cooking confidence. Four distinct user archetypes emerged from the synthesis.
Four Stages: One system
01
Research
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User interviews
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Problem mapping
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Competitive analysis
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Archetypes
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Jobs to be Done
02
Ideation
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Brainstorming
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Logo exploration
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User flows
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Wireframing
—
Berri concept
03
Design
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Hi-fi screens
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Design system
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Onboarding flow
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Component library
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Interaction design
04
Prototype
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Clickable prototype
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User testing
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Iteration
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Final handoff
DESIGN PROCESS
Duration:
Deliverables:
Dec 2024 - April 2025
Context:
Design Elective
App design ·
Design system
The Team:
Kayla Coleman · Annabel Jorgensen · Esmé Liston
Role:
UX/UI Designer ·
User Researcher
"Starting the new year I always like to start eating healthier or overall just better myself but over time I usually end up running out of steam."
— 32 year old women
"I love good food, but I don't know how to cook anything. I do have a primary goal of losing weight, but I always hit a point where I just binge — it's been a vicious cycle for a long time."
— 22 year old women
"I have a lot of diet restrictions and finding recipes that are healthy, taste good, keep me full, and are easy in a busy schedule can be extremely hard for me to find."
— 56 year old women
Key insight:
She never needs to browse. Berri surfaces what works for her situation immediately, removing the overwhelm of scrolling through recipes she can't afford or make.
The Balanced Budgeter
Needs affordable meals fast, with ingredients she already has at home.
B
Opens app
Scrolls, explores
Sets time & budget
Under 30 min, low cost
Opens Berri AI
Taps menu button
Views results
Tailored recipe list
Saves & cooks
Inputs ingredients on hand
What's in the fridge
Flow Complete
Key insight:
The full week planned in minutes. Having a structured meal plan visible each morning reduces the impulsive decisions that lead to bingeing , the core of her struggle.
The Health Hustler
Wants a structured plan that prevents impulsive eating and keeps her on track all week.
H
Opens app
Sees meal plan widget
Adds to meal plan
Picks day & meal slot
Browses Recommended
Filtered to her goals
Grocery list generates
Tailored recipe list
Rates after cooking
Views recipe detail
Nutrition + cook time
Flow Complete
Key insight:
Serving size input scales the grocery list automatically. She doesn't need to do math — Harvest handles the logistics so she can focus on cooking.
The Family Fueler
Needs quick, crowd-pleasing dinners that work for the whole family without hours of planning.
F
Opens app
Taps Berri
Picks family recipe
Kid-friendly options
Sets serving size
Cooking for 4
Saves to Easy Dinners
Personal collection
Grocery list ready
Filters by 30 min
Time constraint
Flow Complete
Key insight:
Nutrition data lives inside the recipe, not in a separate tracker. One app handles discovery, planning, and logging — reducing the tab-switching that breaks her workflow.
The Macros Master
Tracks macros meticulously and needs precise nutrition data without switching between apps.
M
Opens app
Taps Berri
Checks nutrition detail
Inside the recipe card
Inputs protein target
Daily macro goal
Builds weekly plan
Meal prep organized
Tracks & rates
Views high-protein results
Filtered recipe list
Flow Complete
Flow #1 — Onboarding/ First time through
Clean entry. The “h” logo establishes a warm, approachable tone before the user is asked to take any action.
Beginning Page
Simple sign-in sheet with email and password only, plus a clear path to create a new account.
Login / Sign Up
Health goals, dietary restrictions, meal priorities, and prep time form four guiding questions that shape every recommendation.
Survey Questions 1–4
After loading, the home screen surfaces community tabs and recipes tailored to survey results.
Start browsing
Password
Sign in
Sign in
Forgot Password ?
Don’t haven’t an account ? Sign up
Get Started
harvest
At Harvest, we empower women with holistic, nutrition-focused tools to balance health, nourish the body, and thrive, one meal at a time.
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Home to begin browsing
Beginning Page
Login/Sign up
Loading Page Mission Statement
Survey Question #1
Question #2
Question #3
Question #4
Community groups to join
Loading
Home to begin browsing
The Berri AI button is always visible in the Explore tab: one tap to get started.
Home → Explore
User inputs ingredients, time, dietary needs, and serving size. Berri returns a curated list.
Chat with Berri
Full instructions, nutrition info, cook time, and rating displayed on a single scrollable screen.
Recipe Detail
After cooking, users leave a star rating and note: feeding Berri's future recommendations.
Rate, Note, or Save
Flow #2 — Berri AI: Finding the perfect recipe
Loading page
Home page
Explore Page
AI Recipe Prompt
Personalized Results
Recipe Overview
Refined Results
Add More Preferences
Recipe Details
Complete Recipe
Save, Rate & Review
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harvest
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AI
Name
AI
Name
AI
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4.5
Personal recipe collections: Want to Make, Made + Loved, Easy Dinners, Lunch Ideas.
Home → Saved Page
Grid of saved recipes within each collection: tap any to open full instructions.
Open a Folder
The profile page surfaces the grocery list, automatically built from the weekly meal plan.
Profile & Grocery List
Full week view with breakfast, lunch, dinner, and snack slots: Berri fills gaps when asked.
Weekly Meal Plan
Flow #3 — Saved & Planning: Full meal management
Loading page
Home page
Save Page
Recipe Collection
Recipe Overview
Weekly Meal Plan
Grocery List
Profile
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harvest
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4.5
