Portfolio
Portfolio
Emma, 19
Discovery flow
E
Emma isn’t sure where to start, so she begins on the homepage and navigates to Hormones 101. She explores at her own pace, building understanding without feeling overwhelmed.
Homepage
Scrolls, explores
Reads article
Deep dive content
Hormones 101
Taps menu button
Continues reading
Related articles
Picks a topic
Common symptoms
Flow Complete
Sarah, 35
Symptom research flow
S
Sarah arrives with a specific concern. She navigates by symptom, explores science backed content, and leaves with practical, actionable guidance instead of more overwhelm.
Homepage
Clicks "Start Here"
Nutrition guidance
What food can help
Common symptoms
Finds her concern
Science-backed detail
Practical tools
Meal builder, planner
Symptom article
Flow Complete
Laura, 45
Life stage research flow
L
Laura seeks evidence based information tailored to her life stage. She goes directly to the perimenopause section, engages with credentialed content, and makes informed decisions rather than following trends.
Homepage
Looks for credibility signals
Evidence-based insights
Research citations
Life stages guide
Picks perimenopause
Scientific backing
Doctor checklist
Informed decisions
Hormone shifts page
Flow Complete
